Thursday, April 7, 2011

Bringing a Bite to the Big Apple…Swamp-Style

Chef Folse and The "Taste of the Bayou" Food Truck
I have been amazed at the huge success of Swamp People. Whether I’m talking to folks from Canada or Illinois, their first comment is about the program and how much they love it. I was approached a few weeks ago about going to New York City to promote the second season premiere of the program. Of course, I said “yes,” grabbed my camouflage chef jacket and headed north. My task: serving swamp delicacies to New Yorkers from the History® channel’s “Taste of the Bayou” food truck.

Crowds gathered to sample the swampland delicacies
The experience was a remarkable celebration of Louisiana cuisine and swampland culture. I climbed aboard our “swamp on wheels” and started dishing out alligator sauce piquante, mallard duck and smoked wild boar sausage gumbo, Louisiana red beans and rice with smoked nutria sausage, Louisiana crawfish étouffée, venison jambalaya and fricassee of swamp rabbit. I have to hand-it to New Yorkers. They were amazingly game to taste anything from the swampland of Louisiana. Over the four-day promotion (March 28 – 31) more than 13,000 free servings were handed out from the “Taste of the Bayou” food truck at prominent locations near Grand Central Station, Bryant Park, Penn Station, the Financial District, the Port Authority, Union Square and Chelsea.

I also had the opportunity to serve at a number of private tastings for executives of A&E Television Networks, Time Warner, Universal McCann, Initiative, Mindshare, Targeteast and ZenithOptimedia. I can assure you, these board rooms were a long way from the bayou.

Beware of Gator
I was thrilled to help promote the second season of Swamp People. The program was the best original series premiere ever on History® and ranked number one in its time period versus all television across key male and adult demographics. The second season premiered last week and can be seen every Thursday at 9 p.m. ET / 8 p.m. CT. Swamp People is drawing so much interest nationally and internationally that it’s quickly becoming a fabulous way to recruit visitors to Louisiana. So, come on down, get a taste of the bayou, and soon, you can eat with us, too, at Restaurant R’evolution. What? Of course, gator is on the menu!

1 comment:

  1. Enjoying your blog. Thanks for your interesting and informative posts!